Pinterest drove more referral traffic in January than Google Plus, LinkedIn, and YouTube combined, according to a Shareaholic study. Pinterest had 3.6 percent share of referral traffic in January, which is up from 2.5 percent in December and .17 percent in July.
I guess the bakers, fashionistas and artsy people really got to working over the past few months. I know my mom was a part of the growing rate because I made my Christmas list on Pinterest!
How did Pinterest compare to the dominating social networks? Facebook drove 26.4 percent and was the second fastest-growing site for referral traffic next to Pinterest. Twitter, however, barely beat out Pinterest with referral traffic of 3.62 percent.
Facebook and soon-to-be dominating Pinterest are doing so well in the referral traffic because they are both visual sites. We spend so much time on these sites because their pictures and links are captivating. Twitter, however, is more of a social network for words. We joke, inspire, and break news on this website, and we are not looking to jump to other sites, especially since a lot of people tweet from their phone. Now I understand Twitter and Pinterest were around the same percent, but Pinterest is new and just beginning to grow into the next ruling social media site.